Edmund Washington
No Grease franchisee since 2019. Founder of Razored Technologies. Multi-location operator with more than 20 years of professional technology experience, including work with AT&T, Verizon, and Microsoft. Certified coach.
We did not start as a software company.
We started as operators. Our software could book appointments and collect payments — but could not show us the customer relationship behind them. So we built Razored: tools to help service providers become owners, and owners build lasting businesses.
The story
We began with two problems.
We weren't trying to start a software company. We were trying to fix two specific problems — how our shops handled walk-ins, and how new clients got paired with the right provider.
We were watching customers blindly book appointments. Some turned into lifetime clients. Others walked away after one visit because the pairing was wrong — and we never got them back. We wanted an online consultation flow that fixed that. Our software vendor wouldn't prioritize it. Every other platform on the market wouldn't either.
So we made the decision to build it ourselves — but not before doing the work first.
We spent four years on customer discovery. Real conversations with barbers, stylists, nail technicians, booth renters, and shop owners. We mapped the pain points. We watched operations break on busy Saturdays. And we saw the deeper gap nobody was talking about — the businesses that built this industry don't have access to the customer data, behavioral insights, and operational intelligence that Target, Walmart, and Amazon run on every day.
That gap is why Razored exists.
4 yrs
Customer discovery before public launch.
15
Shops inside our operating network.
150
Owners, professionals, and customers consulted.
2
Original problems — walk-in management and provider matching.
Why data matters
The knowledge that makes a great provider successful should not disappear when the business grows.
A solo professional remembers hundreds of details — the preferred service, the color formula, the last conversation, when the customer is due back. That knowledge creates loyalty. But as the business grows, it can no longer live in one person's memory.
Razored turns it into a system the entire business can use. That is how personal service becomes scalable.
- Service provider
Build a dependable customer base and deliver a more personal experience. - Team leader
Share customer knowledge across professionals and maintain consistency. - Shop owner
Understand retention, provider performance, spending, capacity, and growth. - Multi-location operator
Connect every customer and every location through one platform.
The technology should grow with the person using it. They should not have to leave Razored when their ambition becomes larger than one chair.
Our lineage
No Grease — 1997 to today.
1997
No Grease is founded.
Damian Johnson and Jermaine Johnson establish No Grease, later joined by Charlie Petty.
2017
Franchising begins.
No Grease begins expanding its operating model through franchise locations.
2019
Edmund and Tracey Washington join as franchisees.
Through conversations with founders, franchisees, and operators, the same technology and operating gaps continue to surface. Edmund and Tracey begin investing in the development of Razored Technologies.
Today
Razored operates inside a multi-state shop network.
The platform is tested against real customer visits, real payments, real walk-ins, real providers, and real operating decisions.
What we stand for
Six commitments — from us to the chair.
- 01
We listen before we sell.
Long-term trust matters more than a short-term software sale.
- 02
We compete through execution.
We respect the companies that helped modernize this industry. Razored will earn its place by building well and serving customers.
- 03
We build from experience.
The platform is shaped by real operating problems — not assumptions made from outside the business.
- 04
We respect the professional.
Barbers, stylists, nail professionals, front-desk teams, and owners create the customer experience. Technology should support their work.
- 05
Customer information belongs to the business.
Businesses should be able to access, understand, and export the customer information they have earned.
- 06
We will remain a listening company.
Growth should never separate Razored from the people using the platform every day.
Leadership
Operators first. Tech company second.
Tracey Washington
No Grease franchisee since 2019. Co-Founder of Razored Technologies. Strategic advisor, coach, and consultant with experience supporting philanthropic, nonprofit, public, and private organizations. Certified coach.
Additional operating, technical, and advisory leadership will be added as Razored expands.
See how we run our own shops
See the platform working as one system.
Explore how customer records, booking, walk-ins, payments, payouts, inventory, and reporting connect on a 30-minute call.