Razored — About
Razored
About Razored

We didn't start as a software company.

We started as 15 barbershops trying to get tools nobody would build. So we built them ourselves — and opened them to the rest of the industry.

Our mission

Tools, data, and support for the shops that power this industry.

We exist to give the shops that power this industry — barbershops, hair salons, and nail studios — the tools, data, and support they need to operate smarter, serve clients better, and grow with confidence.

We believe the best software is built by listening. We turn the everyday challenges of professionals into solutions designed from real-world experience on the floor.

The story

We asked for features no one would build.

We weren't trying to start a software company. We were trying to fix two specific problems — how our shops handled walk-ins, and how new clients got paired with the right provider.

We were watching customers blindly book appointments. Some turned into lifetime clients. Others walked away after one visit because the pairing was wrong — and we never got them back. We wanted an online consultation flow that fixed that. Our software vendor wouldn't prioritize it. Every other platform on the market wouldn't either.

So we made the decision to build it ourselves — but not before doing the work first.

We spent four years on customer discovery. Real conversations with barbers, stylists, nail technicians, booth renters, and shop owners. We mapped the pain points. We watched operations break on busy Saturdays. And we saw the deeper gap nobody was talking about — the businesses that built this industry don't have access to the customer data, behavioral insights, and operational intelligence that Target, Walmart, and Amazon run on every day.

That gap is the reason Razored exists.

Four years of listening
4 yrs

On the floor before we shipped a line of code.


15

No Grease shops on the floor today.


2

Problems we set out to fix — walk-ins and client pairing.

Why we build the way we build

Smart engineers don't fail this industry on purpose. They fail it without listening.

Most software in this industry was built by people who never worked in a barbershop or salon. They were real engineers solving real problems for a growing market. But when you haven't run the shop — and haven't taken the posture of listening to the people who do — you build things that look right and don't actually help.

We see it most clearly with AI. The whole industry is racing to put AI voice agents on the front desk and the phone. But the customers — the actual people in the chair — keep saying the opposite.

That doesn't mean AI has no place. It means AI isn't the first thing a shop needs — it's the last thing, after the customer experience and the data are right. That's the order we build in.

Customer experience first. Data layer second. Everything else when the customer asks.

What customers actually said
77%

say calling is the easiest way to update their appointments.


71%

had abandoned a booking because they couldn't reach a real person.


2%

want to interact exclusively with AI (Pegasystems, 2026).

The lineage

No Grease — 1997 to today.

1997

No Grease founded.

Founded by Damian Johnson and Jermaine Johnson, later joined by Charlie Petty.

2017

Franchising begins.

No Grease opens its model to franchisees — the first step in scaling beyond a single ownership group.

2019

Edmund and Tracey Washington join as franchisees.

In conversations with the founding team and the broader franchisee network — operators with deep barber experience across the country — the same operational and software gaps kept surfacing. That alignment led Edmund and Tracey to make the investment in starting Razored Technologies, where they serve as Co-CEOs.

Today

15 locations across multiple states — with more on the way.

Razored is built on top of the No Grease operator network. That's why the software works the way real shops work.

The four things we build against

Four years of listening gave us four pillars. Every feature has to serve at least one before it ships.

Operations. Growth. Customer satisfaction. Solid financials.

01 / Operations

The calendar, the queue, the register, the payouts.

The day-to-day that has to work before anything else matters. Walk-ins, scheduled appointments, commission splits, end-of-night payouts — the parts of the floor that decide whether tomorrow is easier or harder than today.

02 / Growth

Visibility for the next hire, the next chair, the next location.

Multi-location reporting, brand-level customer data, and the financial visibility a shop needs to make its next move — not last quarter's move, this quarter's.

03 / Customer satisfaction

The boring parts of customer experience that compound.

Confirmed slots, card-on-file, clear communication, fewer no-shows. The parts of customer experience that decide whether the client comes back — not the parts that look impressive in a demo.

04 / Solid financials

Same-day deposits. Honest rates. A path to fair lending.

Same-day deposits, transparent processing rates, payouts calculated from the booking itself, and a path to fair lending and banking through Razored FCU.

We're not done. We're building in the open, in real shops, with real shop owners telling us what's next.

What we stand for

Six commitments — from us to the chair.

  1. 01

    We listen before we sell.

    If Razored isn't the right fit, we'll say so. Long-term trust matters more than short-term growth.

  2. 02

    We compete with integrity.

    We don't disparage competitors. We compete through execution, innovation, and service.

  3. 03

    We build from real-world experience.

    Razored was created by operators who lived the problems firsthand — not outsiders guessing how the industry works.

  4. 04

    We respect the professionals who power this industry.

    Barbers, stylists, nail technicians, and shop owners are the foundation of this business. Everything we build starts with their reality.

  5. 05

    We believe customer feedback is earned trust.

    When our customers speak, we listen. Their feedback shapes our platform, our priorities, and our future.

  6. 06

    We will always be a listening company.

    No matter how much Razored grows, we want to stay connected to the people behind the chair, the desk, and the business.

Leadership

Operators first. Tech company second.

Co-CEO

Edmund Washington

No Grease franchisee since 2019. Founder of Razored Technologies. 20-year tech professional with experience at companies including AT&T, Verizon, and Microsoft. Certified coach.

Co-CEO

Tracey Washington

No Grease franchisee since 2019. Co-founder of Razored Technologies. Serves as a strategic thought-partner, advisor, coach, and consultant to philanthropic, nonprofit, and private/public organizations. Certified coach.

Additional leadership and advisor bios will be added as we publish them — founding No Grease team, key franchisee advisors, technical leadership.

Charlotte, NC · Houston, TX

Want to see how we run our own shops?

See how booking, payments, payouts, and reporting work as one system — on a 30-minute call with our team.